YOUR PRACTICAL PREPARATION PLAN

SaaS business selling checklist

Work through the information a buyer needs, from the financial history to the final handover. Print or save a copy and use it to track your progress.

Check the fit

This is a sale of a whole Whop, Shopify or SaaS business with genuine past revenue. Current revenue and profit may be zero; a never-revenue project is outside the marketplace’s current scope.
Confirm your authority to sell the assets. Listing review, member identity verification and connected financial data are separate checks.

List repositories, deployment instructions, documentation and licences. Confirm you own the code being sold and identify third-party and open-source restrictions.
Document critical dependencies and unsupported components. Do not claim a dormant product is maintained or secure without evidence.

Map hosting, domain, monitoring, email and external API dependencies. Record recurring costs with dates and currency.
Plan supported invitations or transfers, a backup and rollback, and credential rotation. Never include production keys or customer exports in public fields.

Separate active paying customers, trial accounts and historical customers. Record current recurring revenue independently of past sales.
List support obligations, annual prepayments, uptime commitments and any migration work. Explain what a buyer would need to resume service.

Choose a historical period with genuine revenue and keep its currency and dates. Show current trading separately, even if current revenue is zero.
Reconcile collected revenue, refunds and disputes. Add the operating costs needed to deliver the service; revenue is not profit.
Connect an authorized Whop, Stripe or Shopify account and complete its initial import before first submission. Select the business whose figures relate to the sale. A personal payment history alone is not a business.
Explain gaps, seasonality and decline in plain language. Never replace missing records with zero or annualize a former peak as current recurring revenue.

Choose Active or Inactive. For an inactive business, record when it stopped trading and what remains available.
Describe the whole business, included assets, exclusions and ongoing obligations. Keep Asking Price distinct from an optional Buy Now amount.
Save a draft before you have every answer. Complete the financial connection and review the preview before submitting for listing review.
Keep customer lists, passwords, API keys and personal documents out of the public description. Share permitted evidence privately through the appropriate conversation or deal workspace.

Compare total price, timing, installments, included assets and remaining work. Check each party’s relevant fees before accepting terms.
Listing is free. Published listings renew every 30 days until sold, unless withdrawn, suspended or otherwise removed.
For USD sales, the seller fee is 7% through $50,000 inclusive or 5% above $50,000, applied to the whole sale price. The buyer fee is 2% on top. Cancellation refunds include collected platform fees under the agreed cancellation process.
Do not treat an uploaded receipt as confirmation of funds. Follow payment instructions and progress in the deal workspace; never send money merely because a message asks you to.

Agree an asset checklist, access sequence, exclusions and responsibilities before transfer. Confirm third-party transfer rules rather than promising a universal account handover.
Use account invitations or supported ownership transfers and rotate access securely. Do not put credentials in the listing.
Agree how existing customers, annual memberships, refunds and open support cases will be handled.
Buyer inspection and explicit handover acceptance are separate steps. Keep unresolved issues in the deal workspace; silence does not accept delivery.

Keep this checklist beside your draft. Use the Academy for detailed guidance and ask us for help where you are unsure.