Describe the real reporting period
Keep collected revenue, MRR and profit separate. A growing member count alone does not establish sale value.
Value your Whop business
Put your recurring business into perspective.
Get a private starting estimate based on your revenue, expenses, business history and how independently your offer can operate.
Free valuation—create an account to view your estimate.
Get my free valuation →Understand the method
Make your answers useful
More than a revenue multiple.
Explain continuity
Share what you know about customer concentration, renewal quality, owner workload and transferable content or systems. Unknown answers are welcome.
Use the estimate to prepare
Review the assumptions and sale-readiness suggestions. The estimate is self-reported guidance, not a guaranteed sale price or a marketplace valuation endorsement.
From estimate to a considered next step
Save and revisit your results, improve the information behind them, then explicitly choose whether to start a listing. Your estimate never becomes an asking price automatically.
Read seller pricing →Common questions
Can I use this if my business is not profitable?
Yes. Revenue-generating businesses can use the tool with positive, zero or negative profit. A defensible numerical estimate depends on the available history and transferable assets.
What if I have no revenue yet?
The tool explains why its financial methods are not suitable yet and points you to relevant Academy guidance. It does not invent a sale price.
Do I need documents or a connection?
No. This estimate uses your answers. Identity, financial-connection and review requirements for a marketplace listing are separate.
Can everyone see my answers?
No. Answers and results are private. Signup or login is required to view your estimate.