Start with consistent figures
Use revenue and operating expenses for the same dates and currency. Account for the business’s actual operating history.
Shopify Store Valuation: Estimate Your Business Value
What could your Shopify business be worth?
Start with consistent earnings, operating history and a clear picture of the work involved. Get a free private estimate, then prepare an informed asking price.
Free valuation—create an account to view your estimate.
Get my free valuation →Understand the method
Make your answers useful
More than a revenue multiple.
Describe the operation
Inventory, suppliers, processes and reliance on the owner affect transferability. Separate assets from projected future earnings.
Review a conservative estimate
Profitable, break-even and loss-making stores with revenue can use the tool. Where evidence is insufficient, results explain the uncertainty rather than promise a price.
Start with earnings you can explain
Revenue shows sales activity. Profit also reflects the cost of products, advertising, fulfilment and running the store. Use the same currency and completed reporting period for each input. Monthly averages and annual totals are different ways to describe that period—not different valuations of the same figures.
A hypothetical Shopify valuation starting point
Assume USD 240,000 annual revenue and USD 180,000 operating expenses over twelve completed months. That is $60,000 operating profit: monthly averages of $20,000 revenue, $15,000 expenses and $5,000 profit. Enter annual totals or their matching monthly averages consistently.
A purely illustrative 2×–3× annual-profit assumption would produce $120,000–$180,000 before considering the business’s actual risks and included assets. This is arithmetic, not a researched comparable-sale range or the tool’s prescribed multiple. The tool uses your business model and answers; growth, history and founder dependence can change its estimate.
Do not call this operating-profit figure seller discretionary earnings without reviewing the relevant adjustments. Do not automatically add inventory at retail price. Record stock condition and agree its treatment separately.
Get my free Shopify valuation → · Review inventory and obligations
An indicative estimate based on your answers; actual offers may differ.
From estimate to a considered next step
Save and revisit your results, improve the information behind them, then explicitly choose whether to start a listing. Your estimate never becomes an asking price automatically.
Read seller pricing →Common questions
Can I use this if my business is not profitable?
Yes. Revenue-generating businesses can use the tool with positive, zero or negative profit. A defensible numerical estimate depends on the available history and transferable assets.
What if I have no revenue yet?
The tool explains why its financial methods are not suitable yet and points you to relevant Academy guidance. It does not invent a sale price.
Do I need documents or a connection?
No. This estimate uses your answers. Identity, financial-connection and review requirements for a marketplace listing are separate.
Can everyone see my answers?
No. Answers and results are private. Signup or login is required to view your estimate.